Top 5 Fashion Games Performance in Central America, Q1 2022

During the first quarter of 2022, the top 5 fashion games on a unified platform in Central America showed varied performance in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, highlights the trends and shifts within this popular category.

Project Makeover saw a notable revenue peak at $26.4K in mid-January, with weekly downloads starting strong at 130K in early January and gradually declining to around 36K by the end of March. Active users also showed a decreasing trend, starting at 523K and ending at 429K.

Covet Fashion: Dress Up Game experienced fluctuating revenue, peaking at $20.4K in mid-February. Weekly downloads were relatively stable, with a high of 6K in late January and a low of 2.9K in early March. Active users maintained a consistent range, starting the quarter at 24K and closing at 23K.

Super Stylist Fashion Makeover had a revenue peak of $4.4K in late January. Downloads saw a significant rise, reaching over 82K in late March from a low of 34K in early February. Active users increased from 381K at the start of the quarter to a peak of 490K in mid-March, before slightly declining to 461K.

RuPaul's Drag Race Superstar showed a steady decline in revenue, from $4.7K in mid-January to $1.4K at the end of March. Downloads peaked at 6K in mid-January but fell to negligible numbers by March. Active users also decreased, starting at 13K in late December and reducing to 7.5K by the end of March.

Love Nikki-Dress UP Queen had a revenue peak of $4.9K in early February, with a sharp decline in weekly downloads from 3.7K in early January to just 69 by the end of March. Active users fluctuated slightly, starting at 20.7K in early January and ending at 15.7K in late March.

For more detailed insights and analysis, visit Sensor Tower.